Ilarion Kompantsev

Ilarion Kompantsev represents a collaboration model where compensation is a share of the result rather than a monthly fee. This practice diverges from the global trends of large US advertisers. According to the public data of the eighteenth edition of the Association of National Advertisers report from 2022, the use of performance incentives in contracts has dropped to 41 percent, while fee models are used by 82 percent of respondents. Furthermore, most marketers answer "do not know" when asked if such incentives improve their agency's work. Although the nineteenth edition of the report was released in November 2025 based on the responses of 99 companies, its exact figures are available only to association members.

Deals involving a revenue share are inherently private, and no public statistics on their outcomes exist, which is why the market measures indirect indicators like relationship tenure and pitch frequency. Joint data from ANA and 4As in 2025 shows that the average relationship tenure between large US clients and their agencies has grown to approximately seven years, and the average cost of a single pitch reaches 408,500 dollars. Against this backdrop, Kompantsev negotiates his performance based deals directly with startups through K&K Advertising Ltd, registered in the UK in 2022.