Olga Medvetska
Founder and Managing Director, Vilha
Olga Medvetska founded Vilha, a children's furniture brand working in Germany since 2022 with its own production and a local warehouse. Its catalogue runs from the low three figures to 898 euro.
She supplies two figures that do not agree at first sight: an overall shop conversion of about three per cent, and one furniture set that drew more than four hundred views and a single purchase. Both come from her own measurements, and the gap between them is the point.
Credentials
- Vilha has offered cots that grow with the child, folding learning towers, changing dressers and matching sets since 2022 Confirmed by the brand's own page on 24 August 2026
- Products are made in the brand's own production and shipped from a warehouse in Germany Confirmed by the brand's own page on 24 August 2026
- The catalogue reaches 898 euro at the top of its range Confirmed on the storefront on 24 August 2026
Areas of expertise
- Cots that grow with the child and their construction
- Own-production furniture sold direct to consumers
- Conversion and decision cycles for high-priced furniture online
With their participation
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What a Storewide Conversion Rate Cannot Tell You
A furniture store's blended conversion rate and one costly set's purchase rate answer different questions, leaving product-level performance unresolved.
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