People

Olga Medvetska

Founder and Managing Director, Vilha

Olga Medvetska founded Vilha, a children's furniture brand working in Germany since 2022 with its own production and a local warehouse. Its catalogue runs from the low three figures to 898 euro.

She supplies two figures that do not agree at first sight: an overall shop conversion of about three per cent, and one furniture set that drew more than four hundred views and a single purchase. Both come from her own measurements, and the gap between them is the point.

Credentials

  • Vilha has offered cots that grow with the child, folding learning towers, changing dressers and matching sets since 2022 Confirmed by the brand's own page on 24 August 2026
  • Products are made in the brand's own production and shipped from a warehouse in Germany Confirmed by the brand's own page on 24 August 2026
  • The catalogue reaches 898 euro at the top of its range Confirmed on the storefront on 24 August 2026

Areas of expertise

  • Cots that grow with the child and their construction
  • Own-production furniture sold direct to consumers
  • Conversion and decision cycles for high-priced furniture online

With their participation

  1. What a Storewide Conversion Rate Cannot Tell You

    A furniture store's blended conversion rate and one costly set's purchase rate answer different questions, leaving product-level performance unresolved.