Igor Ivitskiy
Writes on measurement, fraud detection, and what the numbers behind advertising actually show
Founder and Chief Scientist, Doctor Ads
Igor Ivitskiy spent sixteen years at Igor Sikorsky Kyiv Polytechnic Institute, where he took a PhD in computational modelling and taught the mathematics of fluid dynamics in polymer processing. Since 2006 he has applied the same modelling discipline to paid search auctions, overseeing more than $770 million in advertising spend across more than fifty industries.
He was recognised by the UK Home Office under the Global Talent route, worked as a research engineer on real-time click-fraud detection at Lunio, and founded Doctor Ads, where he serves as chief scientist. He writes on measurement, fraud, and what advertising looks like when it is treated as a system rather than a craft.
- PhD
- Computational modelling, Igor Sikorsky Kyiv Polytechnic Institute, 2016
- Research
- 200+ publications, 3 monographs, 50+ patents
- Education
- University of Cambridge · Haas School of Business, UC Berkeley
- Recognition
- UK Global Talent · #6, The Top 50 Most Influential PPC Experts (2026)
Wikipedia · ORCID · Google Scholar · Wikidata · ivitskiy.com
Filed by Igor Ivitskiy
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Who Do AI Assistants Actually Recommend?
We pulled the available citation data. The answer has little to do with how good you are, and a great deal to do with where, and in what form, you are written about.