Igor Ivitskiy
Founder and Chief Scientist, Doctor Ads
Igor Ivitskiy holds a PhD in computational modelling from Igor Sikorsky Kyiv Polytechnic Institute (2016). He spent sixteen years there as a researcher and later associate professor. Since 2006 he has applied mathematical modelling to paid search auctions.
Public materials list 200+ scientific publications, 3 monographs and 50+ patents. He completed business education at the University of Cambridge and Haas School of Business, UC Berkeley. The UK Home Office recognised him under the Global Talent route. He ranks #6 in The Top 50 Most Influential PPC Experts for 2026. He founded Doctor Ads Ltd and serves as its chief scientist. Public materials credit him with more than $770 million in managed advertising spend across more than fifty industries.
Credentials
- PhD in computational modelling, Igor Sikorsky Kyiv Polytechnic Institute, 2016
- 200+ scientific publications, 3 monographs, 50+ patents
- University of Cambridge; Haas School of Business, UC Berkeley
- UK Global Talent (Exceptional Talent, Home Office)
- #6 in The Top 50 Most Influential PPC Experts, 2026 (ppcsurvey.com / TrueClicks)
- Founder and Chief Scientist, Doctor Ads Ltd
Areas of expertise
- Paid search auctions
- Mathematical modelling
- Click-fraud detection
- Marketing measurement
- AI visibility
Filed by Igor Ivitskiy
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