Datum Review
Filed by Datum Review
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The half-life of a web page
Half the hyperlinks the U.S. Supreme Court cites as legal authority no longer lead to the material they cite, a 2014 Harvard study found, and a decade-wide Pew Research sample shows why that is not a legal-citation quirk: roughly a fifth of a given year's web disappears within two years, and well over a third within ten.
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Thought leadership, measured
B2B buyers say expert content earns more trust than a vendor's own marketing materials and moves what they are willing to pay, but the two most recent annual studies behind those numbers surveyed different populations, and the companies producing the content still cannot measure most of its effect.
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Who do people believe
Scientists top Edelman's 2026 global trust ranking at 76%, 27 points above government leaders, yet the sharper finding is proximity: people trust their own CEO 12 points more than CEOs as a category, and their own employer 14 points more than business as an institution.